The Policy of Mass Media
Life is indeed full of problems on which we have to make decisions as citizens or as private individuala. But neither the real difficulty of these decisions nor their true and disturbing challenge to each individual can often be communicated through the mass media.The disinclination to suggest real choice which is to be found in the mass media is not simply the product of a commercial desire to keep the customers happy. The organs of the Establishment however well—intentioned they may be have a vested interest in ensuring that the public boat is not violently rocked and will so affect those who work within the mass media that they will be led insensibly towards forms of production which though they go through the motions of dispute and inquiry do not break through the skin to where such inquires might really hurt. They will tend to move when exposing problems well within the accepted cliché—assumptions of democratic society and will tend neither radically to question these clichés nor to make a disturbing application of them to features of contemporary life.